Digital Cameras: Strategies to Reach the Late Majority

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Digital Cameras: Strategies to Reach the Late Majority

As purchases of digital cameras by early adopter and early majority consumers begin to slow, successful strategies to address the late majority audience become critical to continued sales success. This report compares and contrasts the approaches of five companies who have taken the early lead, each with different business goals and tactics: HP, Kodak, Pure Digital, Sound Vision and Sprint. The report includes:

• A roundtable discussion in which senior executives of all five companies discuss the motivations and strengths of their respective strategies
• In-depth profiles of Kodak¹s camera dock based strategy; Sprint¹s camera-phone initiative; Sound Vision¹s TV-centric simplified camera and its marketing; and the platform and strategy behind Pure Digital¹s single-use digital camera.
• A comprehensive reference of digital camera-related announcements from January 2003 to January 2004
• Opinion and analysis from Future Image Inc.

96 pages

View: Table of Contents, and Page Sample (Adobe PDF document)

Analyst BIO: Paul Worthington