Protecting Visual Assets On The Internet - Turning Pictures into Profits

If you have images (a.k.a. visual assets) for sale, or use images to re p resent merchandise for sale or to p romote your brand or drive traffic to your pro d u c t s and services, then using the Internet as your storef ront or display window is inevitable. Never has t h e re been a marriage made in heaven like the Web and image-driven e-commerce.

It has never before been possible, for example, for the big stock photo houses to reach beyond a limited audience of graphics professionals because the cost of producing and distributing those high-class pictu re catalogs, even once a year, is prohibitive . And the audience is even more limited for small shops and individual artists who can’t aff o rd to produce and distribute anything like those expensive catalogs. They’ve never been able to reach beyond the few hundred people who review their portfolios.

View: Table of Contents, Executive Summary, Definitions and Methodology (Adobe PDF document)

Analyst BIO: Tony Henning

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