User-generated Visual Content: Understanding The Supply-Side Motivations

90 pages, 30 tables & charts
View table of contents and sample page (Adobe PDF)

Today many Web-based businesses depend on content created by their audience — and yet they do not know what motivates the people who provide the crucial photos and videos, and how they are different from the more common viewers.
“User-generated Visual Content: – Understanding The Supply-Side Motivations” surveys hundreds of popular content creators and analyzes their reasons, compared and contrasted against a control group of average Web users.
The findings show what motivates the primary producers of user-generated content on popular websites, and how these people differ from the majority of Web viewers.
Future Image surveys almost 2,000 members of one of the top photo- and video-sharing websites. The answers to more than 20 questions are compared and contrasted in charts and graphs that show the differences between a control group of random users and a selection of the most productive, most popular content creators.

The full report questions content creators on:

• their levels of sharing activity
• their motivations and subject choices
• the need for attention and community
• the desire for making sales.    

The report also includes extensive interviews with executives from Webshots, Simple Star, Corel, iStock, muvee, Filmloop, and Pure Digital, as well as a chronological compendium of two years of news articles on user-generated visual content from The Future Image Weekly Briefing information service.

View table of contents and sample page (Adobe PDF - 124 KB)  

 Read analyst Paul Worthington's bio